What The DSM; An Air Max 1 Concept.

As I have been delving more into Nike SB and their most popular, nostalgic, meaningful releases, I always wondered why Nike never followed up their ‘what the’ idea, as it’s amalgamates so many awesome designs, you get the best of both or multiple words in this case.

A while back Dover Street Market released their collaboration with Nike on the infamous Air Max 1, a classic, compact, robust sneaker that has aesthetics that will remain timeless. The colours featured are Black, Navy and White. Solid. Very solid. However, when I saw this, I  thought, “Hey! They should of made a F&F pair with all three colours blocked on the sneaker!” But they didn’t. So I did it for them. I hope you enjoy my concept!


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